twitter  facebook  search-white 


Greenberg Quinlan Rosner is one of the world's premier research and strategic consulting firms. We specialize in political polling and campaign strategy, helping political candidates, parties, advocacy groups, and ballot initiatives succeed across the United States and around the globe. GQR also supports some of the world's leading corporations and business executives in navigating changing global trends and improving their performance, reputation, and profitability.

hm readmorebutton



Posted by GQRR Team on

Greenberg Quinlan Rosner is proud to announce that Anna Greenberg has been given the award for Campaign Excellence from the American Association of Political Consultants (AAPC), the industry’s highest honor bestowed upon political consultants at the national and international level. She was recognized as the Democratic Pollster of the Year for her work for Mayor Bill de Blasio’s mayoral campaign in 2013.


Bill de Blasio trailed badly in early polls, but avoided a run-off election in the Democratic primary by winning 40.3 percent of the vote on election night; just over the 40 percent required to win outright. In the general election, de Blasio won with over 73 percent of the vote and is the first Democrat elected to lead New York City in 20 years.


“It was an honor to work with the Mayor and the campaign, which aggressively took on the issue of inequality and made a commitment to make a change in the lives of New Yorkers,” said Anna Greenberg.


The AAPC announced this year’s winners at the 2014 Annual Pollie Awards & Conference on April 4 in San Diego, California.


The Pollie Awards (Pollies) are bipartisan honors awarded annually by the AAPC to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes.


Anna Greenberg joined GQRR in 2001, after teaching public opinion and survey research methodology at Harvard University’s John F. Kennedy School of Government. She has polled in many successful campaigns including Governor Mark Dayton (MN), Mayor Rahm Emanuel (Chicago), State Senator Wendy Davis (TX SD-10), former Congresswoman Gabrielle Giffords (AZ-8), Congressman Ron Barber (AZ-2), Congressman Pete Gallego (TX-23), Congressman Mark Pocan (WI-2) and Congresswoman Michelle Lujan Grisham (NM-1). She holds a BA in Government from Cornell University and Ph.D. in Political Science from the University of Chicago.


New Poll for NPR says, be careful accepting conventional wisdom on The Affordable Care Act and 2014 being a Republican year

A new national poll of likely voters fielded by Greenberg Quinlan Rosner and designed by Democracy Corps and Resurgent Republic for National Public Radio shows the national congressional vote effectively tied, with Democrats ahead by 1 point, 44 percentto 43percent, among the 2014 likely electorate. In its analysis, Democracy Corps urges the political class to re-examine its assumptions about The Affordable Care Act and about this being a Republican year.

Tagged in: Democracy Corps NPR

Posted by GQRR Team on


On Thursday, the Human Rights Campaign and Americans for Marriage Equality released the results of a bipartisan study of likely 2016 voters conducted by Greenberg Quinlan Rosner Research and TargetPoint Consulting. The study revealed that as support for marriage equality continues to grow, voters’ attitudes toward the LGBT community and the implications of marriage equality have also shifted. Key findings include:


  • As is the case with most public polling, support for marriage equality lands at a majority, but this survey probes much deeper, exploring which groups have evolved, voters’ assumptions around marriage equality, and what voters believe a country where marriage equality is legal would look like.
  • There has been a huge shift toward social equality, with favorability ratings for “gay and lesbian” people increasing and the number of people who know a gay or lesbian person reaching 75 percent. Even in football, the crucible of American culture, voters judge a player by his ability, not his orientation.
  • A 55 percent majority supports marriage equality. While young people are at the vanguard of change, this survey also shows increased support among older voters, Catholics, non-college educated voters, and Republicans.
  • Rather than uniform opposition, marriage equality now splits the right, with younger conservatives disagreeing with older conservatives.
  • Pro-marriage equality forces are winning the fight over kids, culture, and even faith, the issues that have traditionally inhibited support for marriage equality.
  • But the most important findings in this survey are some of the assumptions voters draw about what the country would look like if gay marriage were legal in 50 states. Nearly 8 in 10 voters believe there would be less discrimination, it would be easier to grow up gay, and same-sex families would have more protection. In other words, this is not just about legal definitions of marriage. This is about equality.


Click here to view a presentation of the survey’s findings.



Posted by GQRR Team on

corp emailheader


By Graeme Trayner


Being a political leader in a democracy is an inherently tenuous role – elections are won or lost, mandates secured or whittled away. In business, leadership has required an ongoing effort to maintain support; but in recent decades, CEOs have started to experience a similar level of volatility that their political counterparts have long faced. Between 2000 and 2010, the average tenure of a Fortune 500 CEO fell from 9.5 years to 3.5 years – a period of time almost mirroring a single American presidential term. In 2011, nearly 15% of the world’s top CEOs left their jobs, with the turnover rate being highest among the 250 largest companies.


These trends need to be located within the wider context of the politicization of business, which means many companies are now often under the same harsh and unforgiving lens as political candidates. Brands are now public property, with assertive consumers feeling entitled to deem what businesses can and cannot do. As debates over executive remuneration and corporate taxes show, it’s not enough for something to be simply legal or commercially correct: it must also be judged as moral and fair.


Underpinning this shift is a greater awareness of the power of business. In developed economies, the lines between public and private sectors have blurred, with businesses moving further into the traditional domains of government, from running utilities and transport to involvement in healthcare and education. In developing markets, companies can often provide the know-how that the state cannot. Gillian Tett, a columnist for the Financial Times, has argued that companies are increasingly expected to have a broader view on issues impacting society, in part due to awareness of their scale. McKinsey & Co. sees this as part of a broader theme – the emergence and rise of the market state, where our conventional notions of “public” and ”private” become less relevant and meaningful.


Tied to the theme of politicization of business, corporate and political leaders face the same challenging media dynamics, including the constant scrutiny and default skepticism toward motives, as well as outlets that not only report the news but aggressively lobby on positions. As media channels of all kinds try to gain attention in the face of hyper-competition and splintering audiences, the emphasis in coverage is often on the extreme and the partisan rather than the nuanced and the balanced. Twitter and other social media platforms mean leaders now endure, in political commentator Matthew D’Ancona’s phrase, “the permanent acupuncture of criticism.”


Coverage of business is then infused with a greater emotionality. Mirroring what can happen to politicians, business leaders often endure personal attacks for their perceived ethics and lifestyle choices. Looking wider, companies can find themselves drawn into, in the sociologist Stanley Cohen’s phrase, “moral panics”– short, intense bursts of anger directed at institutions that are seen to be infringing on societal values or interests – for example, over issues such as data privacy, inappropriate marketing aimed at children, labor practices, or supply chain quality.


In this environment, language and symbols become increasingly dangerous for business – look at the phrase “banker’s bonuses” becoming voter shorthand for deeper misgivings about corporate activity, or executive buses ferrying workers out of San Francisco to Silicon Valley emerging as a proxy for wider anxieties about the technology sector’s impact on inequality. As there is often a tension between leaders who pride themselves on being rational and evidence-led, and consumers driven at times by feeling, belief, or ideology, businesses sometimes struggle to understand this new mood – a tension that Chrystia Freeland has argued can afflict political leaders too.


Both political and business leaders have to weigh the tension between the identity of the modern consumer or voter and the identity of the institution. As the journalist Paul Mason has argued, drawing on recent thinking in anthropology, people operate in a society where individual identity can be a fluid construct – for example, we exhibit a different persona online than we perhaps do in the office. In contrast, organizations of all kinds feel pushed to promote one cohesive self – and cowed by media aggression, worry about being accused of “message indiscipline” or showing a range of views. Yet, to show authenticity, leaders of all kinds have to embrace a more participatory, and flexible approach to both communications and engagement – and to balance the need to show a compelling vision with the desire for space to debate, critique, and create.


In response to these dynamics, business leaders and corporate communicators must guarantee that consumers and stakeholders see their companies’ values that inform initiatives, actions, and communications. This is not about a laundry list of meaningless words, but rather ensuring consumers and stakeholders recognize the principles driving corporate activity. Successful political leaders connect with voters’ values by proving that their policies have a clear definition that enables the electorate to easily understand their vision and ideas. As expectations of “good” corporate behavior increase, the need to champion a values-based agenda in business becomes more paramount.


graeme-bioGraeme Trayner is a Vice President at Greenberg Quinlan Rosner, and leads our global corporate practice.  He has advised companies around the world on how to build and manage reputation. His recent session on activism and the corporate response has been shortlisted for two Market Research Society conference awards.


GQR Corporate Perspective is a series providing insights on the application of campaign thinking to commercial challenges, and views on the convergence of politics and business.


If you would like to receive emails for the GQR Corporate Perspective series, sign up here.


Posted by GQRR Team on

This week, College for America released the results of a national web survey of 400 employers conducted by Greenberg Quinlan Rosner Research. The research shows a decided preference among employers to develop current employees for management roles rather than hiring from outside the company, but that employers struggle to find employees with the skills they value for higher positions.


Read the College for America press release below: