For many, Valentine’s Day is a special day. For others, it’s a day to ignore or even revile. For florists, it’s a huge business day. With that in mind, Masa and I decided to capture the tweets in and around NYC yesterday to see what kinds of market insights we could gain from a top-level sifting.

Smart campaigns around the world are already picking up on the principles that underpinned the Obama campaign's digital program. And they are adopting some of the Obama team's key tactics -- and adapting them to their own unique political settings and dynamics.