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Greenberg Quinlan Rosner is one of the world's premier research and strategic consulting firms. We specialize in political polling and campaign strategy, helping political candidates, parties, advocacy groups, and ballot initiatives succeed across the United States and around the globe. GQR also supports some of the world's leading corporations and business executives in navigating changing global trends and improving their performance, reputation, and profitability.

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Posted by GQRR Team on

illinoisgunlawsFBLawmaker positions could impact voter support


Voters in Illinois are ready for changes to gun laws, and there is a large bloc who is more likely to support a candidate who votes for stronger laws. They are not by any means anti-gun, but they strongly favor laws that will help prevent guns falling into the wrong hands and protect their families.


While opposed to conceal and carry generally, if it must happen, voters favor a broad range of limits on who can carry weapons where. They don’t stop there. There is also near universal support for background checks on all gun sales, and strong support for banning military-style assault weapons and limiting ammunition magazines.


Voters do not buy the NRA’s arguments that common-sense gun laws are a slippery slope towards infringing on 2nd Amendment rights and confiscating guns. They believe there is a moderate, middle-ground approach, and are looking for lawmakers who fill that space.


The below are key findings and recommendations from a survey of 600 registered voters in Illinois, with an additional 300 oversample of Will and DuPage counties. A phone survey was conducted from March 27 through April 2, 2013. Margin of error is +/- 4 percent for the total electorate and +/- 5 percent for Will and DuPage counties (combined).

Posted by GQRR Team on

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To read this post in Spanish, click here.


This Sunday’s election in Venezuela seemed to be a foregone conclusion: many assumed Nicolás Maduro, right hand man of Hugo Chavez and his hand-picked successor, would easily claim victory. And they did so with just cause: only six months ago, Chávez handily won re-election by an 11-point margin, winning even more votes than his 2006 victory. Yet this was not the case on Sunday. The announced result gave Maduro a victory of just over a percentage point – a surprise for many. But for those systematically listening to voters, Maduro’s win was always on shaky ground.


Greenberg Quinlan Rosner has done extensive public opinion research in Venezuela – hundreds of focus groups and scores of surveys – and the focus groups we conducted in Caracas just nine days after Chavez’s death among swing voters showed a new opening for challenger Henrique Capriles Radonski.[1]


By: Brady Campaign to Reduce Gun Violence and Greenberg Quinlan Rosner 


The overheated rhetoric in Washington belies a broad consensus among voters and gun owners that it is possible to reduce gun violence in this country while protecting the Second Amendment. Voters and gun owners come together to support basic, common sense steps, such as strengthening background checks, expanding and promoting safety courses and training to improve responsible gun ownership, or increasing penalties for those who illegally traffic in guns, that can make a difference. Few voters we talked to believe additional gun laws will stop all gun violence in the country, but voters support taking steps that can address some of the violence. At the same time, few voters we talked to, including gun owners, believe any effort to strengthen gun laws is inherently a violation of the Second Amendment.


Posted by GQRR Team on

yogapantsLululemon Athletica is a major producer of yoga activewear, with annual revenue of over a $1 billion and over 200 stores across North America and Oceania. [1] On March 17, 2013, they announced a recall of their yoga pants made with luon fabric because there were reports that the fabric was revealingly transparent. This major quality complaint for a vanguard product posed a significant threat to how the company and its products were viewed by consumers.

For most companies in retail, conversations about their products are happening all the time. Previous water cooler conversations now occur online. Information is no longer limited to just traditional news or social media, but flows through both simultaneously. This makes responding to crises more complicated and the need for real-time research more important.   Online discussions are often public and can provide companies with real-time information about how consumers view their products. When misfortune strikes, it is beneficial to have a social media monitoring system already in place to be able to respond immediately.

picadvocacy2Today, the Environmental Protection Agency moved ahead with new standards requiring cleaner gasoline and lower-pollution vehicles. 


In January, Greenberg Quinlan Rosner Research conducted a bipartisan survey for the American Lung Association that showed overwhelming support for such standards.