Following focus groups among three of the factions of the Republican Party, Democracy Corps is releasing its findings on who makes up this fractious party.
Greenberg Quinlan Rosner is one of the world's premier research and strategic consulting firms. We specialize in political polling and campaign strategy, helping political candidates, parties, advocacy groups, and ballot initiatives succeed across the United States and around the globe. GQR also supports some of the world's leading corporations and business executives in navigating changing global trends and improving their performance, reputation, and profitability.
Greenberg Quinlan Rosner Research, in conjunction with American Viewpoint, conducted this survey on behalf of the University of Southern California Dornsife College of Letters, Arts and Sciences and the Los Angeles Times. The latest poll shows:
The Republican Party is descending into unchartered realms of unpopularity with the country, even as its deepening divisions leave it immobilized in the face of doomsday budget deadlines. If you want to know why Speaker Boehner has appealed to Democrats for help, you need go no further than the three ascendant blocs of Evangelicals, Tea Party supporters, and moderates that we described in our first Republican Party Project report last month.
But you will understand the current war in the Republican Party better if you are able to see the the six underlying attitudinal dimensions that run through the consciousness of today's Republican Party supporters. It is these dimensions that create the passionate factions at war against 'Obamacare," gay marriage, and immigration.
We uncovered these underlying dimensions using a multivariate factor analysis that took the inter-correlation of each question with every other question to identify factors that organize Republican voter consciousness on a range of issues, from politics to values to emotions. We used big data analysis to identify six underlying dimensions that, in effect, map the Republican brain.
Greenberg Quinlan Rosner wishes to congratulate its client Bill de Blasio, winner of the New York City Democratic primary. De Blasio moved from fourth place and less than 10 percent of the vote in public polling to win 40 percent on Election Day. In winning, de Blasio captured a broad coalition of voters, carrying every major racial and demographic group and winning all five boroughs.
Greenberg Quinlan Rosner, led by Senior Vice President Anna Greenberg and Vice President David Walker, is proud to have supported Bill de Blasio and his campaign team with polling and strategic advice and look forward to a general election challenge.
Last week, our friends at Pew released a new report detailing the rise in the number children living with grandparents since the onset of the recession. According to the Pew report, 10 percent of children lived with a grandparent in 2011, and the vast majority of those (80 percent) also had a parent present in the household. While this trend is a result of long term economic forces that have left the middle class struggling to keep up, the recession exacerbated those underlying causes and led to a dramatic rise in the number of inter-generational households.