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Greenberg Quinlan Rosner is one of the world's premier research and strategic consulting firms. We specialize in political polling and campaign strategy, helping political candidates, parties, advocacy groups, and ballot initiatives succeed across the United States and around the globe. GQR also supports some of the world's leading corporations and business executives in navigating changing global trends and improving their performance, reputation, and profitability.

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New Poll for NPR says, be careful accepting conventional wisdom on The Affordable Care Act and 2014 being a Republican year

A new national poll of likely voters fielded by Greenberg Quinlan Rosner and designed by Democracy Corps and Resurgent Republic for National Public Radio shows the national congressional vote effectively tied, with Democrats ahead by 1 point, 44 percentto 43percent, among the 2014 likely electorate. In its analysis, Democracy Corps urges the political class to re-examine its assumptions about The Affordable Care Act and about this being a Republican year.

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On Thursday, the Human Rights Campaign and Americans for Marriage Equality released the results of a bipartisan study of likely 2016 voters conducted by Greenberg Quinlan Rosner Research and TargetPoint Consulting. The study revealed that as support for marriage equality continues to grow, voters’ attitudes toward the LGBT community and the implications of marriage equality have also shifted. Key findings include:


  • As is the case with most public polling, support for marriage equality lands at a majority, but this survey probes much deeper, exploring which groups have evolved, voters’ assumptions around marriage equality, and what voters believe a country where marriage equality is legal would look like.
  • There has been a huge shift toward social equality, with favorability ratings for “gay and lesbian” people increasing and the number of people who know a gay or lesbian person reaching 75 percent. Even in football, the crucible of American culture, voters judge a player by his ability, not his orientation.
  • A 55 percent majority supports marriage equality. While young people are at the vanguard of change, this survey also shows increased support among older voters, Catholics, non-college educated voters, and Republicans.
  • Rather than uniform opposition, marriage equality now splits the right, with younger conservatives disagreeing with older conservatives.
  • Pro-marriage equality forces are winning the fight over kids, culture, and even faith, the issues that have traditionally inhibited support for marriage equality.
  • But the most important findings in this survey are some of the assumptions voters draw about what the country would look like if gay marriage were legal in 50 states. Nearly 8 in 10 voters believe there would be less discrimination, it would be easier to grow up gay, and same-sex families would have more protection. In other words, this is not just about legal definitions of marriage. This is about equality.


Click here to view a presentation of the survey’s findings.



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By Graeme Trayner


Being a political leader in a democracy is an inherently tenuous role – elections are won or lost, mandates secured or whittled away. In business, leadership has required an ongoing effort to maintain support; but in recent decades, CEOs have started to experience a similar level of volatility that their political counterparts have long faced. Between 2000 and 2010, the average tenure of a Fortune 500 CEO fell from 9.5 years to 3.5 years – a period of time almost mirroring a single American presidential term. In 2011, nearly 15% of the world’s top CEOs left their jobs, with the turnover rate being highest among the 250 largest companies.


These trends need to be located within the wider context of the politicization of business, which means many companies are now often under the same harsh and unforgiving lens as political candidates. Brands are now public property, with assertive consumers feeling entitled to deem what businesses can and cannot do. As debates over executive remuneration and corporate taxes show, it’s not enough for something to be simply legal or commercially correct: it must also be judged as moral and fair.


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This week, College for America released the results of a national web survey of 400 employers conducted by Greenberg Quinlan Rosner Research. The research shows a decided preference among employers to develop current employees for management roles rather than hiring from outside the company, but that employers struggle to find employees with the skills they value for higher positions.


Read the College for America press release below:


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On Thursday, Small Business Majority released the results of a national web survey of 500 small business owners. This poll, conducted by Greenberg Quinlan Rosner Research, reveals that a 57 percent majority of small business owners supports increasing the federal minimum wage to $10.10 per hour. They cite enhancing consumer spending and strengthening the economy as reasons to boost pay. A majority also agrees that raising the minimum wage would decrease pressure on taxpayer-finanaced government assistance to make up for low wages.


Click here to read the Small Business Majority press release.