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Greenberg Quinlan Rosner is one of the world's premier research and strategic consulting firms. We specialize in political polling and campaign strategy, helping political candidates, parties, advocacy groups, and ballot initiatives succeed across the United States and around the globe. GQR also supports some of the world's leading corporations and business executives in navigating changing global trends and improving their performance, reputation, and profitability.

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In Case You Missed It: USC Dornsife’s earlier release highlighting the accuracy of the most recent USC Dornsife/Los Angeles Times Poll, conducted by Greenberg Quinlan Rosner and American Viewpoint:


The USC Dornsife/LA Times Poll was the most accurate statewide poll in reflecting the outcome of yesterday's California gubernatorial primary, correctly predicting businessman Neel Kashkari's second-place finish in the race to determine who will compete for the state's highest office.

Posted by GQRR Team on

Despite a well-known gun history and culture in the state, Texans support a range of stronger gun laws, from background checks to requiring domestic abusers and stalkers to turn in their guns. As research has shown in other red and purple states, voters fundamentally believe that protecting people from violence and protecting their right to own a gun are not mutually exclusive goals, with 76 percent saying it is possible to do both in Texas.


Greenberg Quinlan Rosner Research, in conjunction with American Viewpoint , conducted this survey on behalf of the University of Southern California Dornsife College of Letters, Arts and Sciences  and the Los Angeles Times The latest poll shows:

  • Voters give California lawmakers higher marks despite scandals
  • Corruption in Sacramento is a "few bad apples," not systemic breakdown, voters say
  • Jerry Brown leads, GOP foes in dead heat for No. 2 in primary
  • In Race to Challenge Calif. Gov. Jerry Brown, Republican Contenders in Dead Heat
  • Poll finds little support for drought spending despite broad awareness
  • CA voters see drought as major crisis — but with little effect on daily lives
  • Beneath Jerry Brown's high ratings, voters have reservations

Posted by GQRR Team on

Greenberg Quinlan Rosner wishes to congratulate its client Tom Wolf for winning the Pennsylvania Democratic gubernatorial primary on Tuesday evening. Tom Wolf started this campaign almost completely unknown and at 3 percent of the vote share in internal surveys fourteen months ago. Along the way, he found himself in the unique position of being attacked simultaneously on television by three separate campaigns, including an ill-advised effort by Republican Governor Tom Corbett to interfere with the Democratic primary. By telling his story early and giving Pennsylvania voters a positive, “fresh start” for changing the direction of the state, Tom Wolf carried every county in the state on his way to a landslide 58 percent majority of the vote share in a four-way Democratic primary.

Greenberg Quinlan Rosner, led by Senior Vice President Anna Greenberg and Vice President David Walker, is proud to have supported Tom Wolf’s campaign with polling and strategic advice and looks forward to the general election.

Tagged in: Primary campaigns

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By Graeme Trayner


Every day, we each encounter 3,000 messages from brands, businesses and organizations. In this environment, it is hard to fathom how any one perspective sticks with us or how an individual or institution can get its case across. But, the area of “low-involvement thinking" sheds light on how we form attitudes about topics and issues even if we are not fully engaged, and how brands and reputations evolve and change.


This area of thinking is explored by academics working across disciplines, from behavioral economics, to advertising and political science. Most famously, Nobel-winning economist Daniel Kahneman’s work has shown how our minds use either “fast” or “slow” thinking. Slow thinking is deliberative, logical, and deploys when we are fully engaged on a topic or very focused on a task. However, fast thinking is in charge most of the time, and is based on how intuitive and fleeting impressions inform our thoughts, choices, and behaviors.