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Greenberg Quinlan Rosner is one of the world's premier research and strategic consulting firms. We specialize in political polling and campaign strategy, helping political candidates, parties, advocacy groups, and ballot initiatives succeed across the United States and around the globe. GQR also supports some of the world's leading corporations and business executives in navigating changing global trends and improving their performance, reputation, and profitability.

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Greenberg Quinlan Rosner Research, in conjunction with American Viewpoint , conducted this survey on behalf of the University of Southern California Dornsife College of Letters, Arts and Sciences  and the Los Angeles Times The latest poll shows:

  • Voters give California lawmakers higher marks despite scandals
  • Corruption in Sacramento is a "few bad apples," not systemic breakdown, voters say
  • Jerry Brown leads, GOP foes in dead heat for No. 2 in primary
  • In Race to Challenge Calif. Gov. Jerry Brown, Republican Contenders in Dead Heat
  • Poll finds little support for drought spending despite broad awareness
  • CA voters see drought as major crisis — but with little effect on daily lives
  • Beneath Jerry Brown's high ratings, voters have reservations

Posted by GQRR Team on

Greenberg Quinlan Rosner wishes to congratulate its client Tom Wolf for winning the Pennsylvania Democratic gubernatorial primary on Tuesday evening. Tom Wolf started this campaign almost completely unknown and at 3 percent of the vote share in internal surveys fourteen months ago. Along the way, he found himself in the unique position of being attacked simultaneously on television by three separate campaigns, including an ill-advised effort by Republican Governor Tom Corbett to interfere with the Democratic primary. By telling his story early and giving Pennsylvania voters a positive, “fresh start” for changing the direction of the state, Tom Wolf carried every county in the state on his way to a landslide 58 percent majority of the vote share in a four-way Democratic primary.

Greenberg Quinlan Rosner, led by Senior Vice President Anna Greenberg and Vice President David Walker, is proud to have supported Tom Wolf’s campaign with polling and strategic advice and looks forward to the general election.

Tagged in: Primary campaigns

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By Graeme Trayner


Every day, we each encounter 3,000 messages from brands, businesses and organizations. In this environment, it is hard to fathom how any one perspective sticks with us or how an individual or institution can get its case across. But, the area of “low-involvement thinking" sheds light on how we form attitudes about topics and issues even if we are not fully engaged, and how brands and reputations evolve and change.


This area of thinking is explored by academics working across disciplines, from behavioral economics, to advertising and political science. Most famously, Nobel-winning economist Daniel Kahneman’s work has shown how our minds use either “fast” or “slow” thinking. Slow thinking is deliberative, logical, and deploys when we are fully engaged on a topic or very focused on a task. However, fast thinking is in charge most of the time, and is based on how intuitive and fleeting impressions inform our thoughts, choices, and behaviors.


Image credit to Wikimedia Commons.


By Margaret Havemann, John Moreira, and Brian Paler.


This article originally appeared in the Diplomatic Courier.


Although the daily news from Iraq often continues to be grim – including frequent suicide bombings and street attacks – a new poll carried out by Greenberg Quinlan Rosner on behalf of the National Democratic Institute (NDI) shows a surprising improvement in the national mood. NDI’s statement on the poll is here.


The poll shows a dramatic 10-point rise since last year in the share of Iraqis who see their country heading in the right direction – now up to 41 percent. Despite continuing problems of violence and political instability, the public’s more upbeat mood reflects improvement on issues that directly touch their lives: basic services such as electricity and water supply; education; cost of living; and job opportunities. These improvements are likely to pay dividends for Prime Minister Nouri al-Maliki and his coalition, State of Law, in the April 30 parliamentary elections. Votes are currently being counted.

Tagged in: international Iraq

Posted by GQRR Team on

Greenberg Quinlan Rosner is proud to announce that Anna Greenberg has been given the award for Campaign Excellence from the American Association of Political Consultants (AAPC), the industry’s highest honor bestowed upon political consultants at the national and international level. She was recognized as the Democratic Pollster of the Year for her work for Mayor Bill de Blasio’s mayoral campaign in 2013.