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Greenberg Quinlan Rosner is one of the world's premier research and strategic consulting firms. We specialize in political polling and campaign strategy, helping political candidates, parties, advocacy groups, and ballot initiatives succeed across the United States and around the globe. GQR also supports some of the world's leading corporations and business executives in navigating changing global trends and improving their performance, reputation, and profitability.

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By Graeme Trayner


Every day, we each encounter 3,000 messages from brands, businesses and organizations. In this environment, it is hard to fathom how any one perspective sticks with us or how an individual or institution can get its case across. But, the area of “low-involvement thinking" sheds light on how we form attitudes about topics and issues even if we are not fully engaged, and how brands and reputations evolve and change.


This area of thinking is explored by academics working across disciplines, from behavioral economics, to advertising and political science. Most famously, Nobel-winning economist Daniel Kahneman’s work has shown how our minds use either “fast” or “slow” thinking. Slow thinking is deliberative, logical, and deploys when we are fully engaged on a topic or very focused on a task. However, fast thinking is in charge most of the time, and is based on how intuitive and fleeting impressions inform our thoughts, choices, and behaviors.


Image credit to Wikimedia Commons.


By Margaret Havemann, John Moreira, and Brian Paler.


This article originally appeared in the Diplomatic Courier.


Although the daily news from Iraq often continues to be grim – including frequent suicide bombings and street attacks – a new poll carried out by Greenberg Quinlan Rosner on behalf of the National Democratic Institute (NDI) shows a surprising improvement in the national mood. NDI’s statement on the poll is here.


The poll shows a dramatic 10-point rise since last year in the share of Iraqis who see their country heading in the right direction – now up to 41 percent. Despite continuing problems of violence and political instability, the public’s more upbeat mood reflects improvement on issues that directly touch their lives: basic services such as electricity and water supply; education; cost of living; and job opportunities. These improvements are likely to pay dividends for Prime Minister Nouri al-Maliki and his coalition, State of Law, in the April 30 parliamentary elections. Votes are currently being counted.

Tagged in: international Iraq

Posted by GQRR Team on

Greenberg Quinlan Rosner is proud to announce that Anna Greenberg has been given the award for Campaign Excellence from the American Association of Political Consultants (AAPC), the industry’s highest honor bestowed upon political consultants at the national and international level. She was recognized as the Democratic Pollster of the Year for her work for Mayor Bill de Blasio’s mayoral campaign in 2013.


New Poll for NPR says, be careful accepting conventional wisdom on The Affordable Care Act and 2014 being a Republican year

A new national poll of likely voters fielded by Greenberg Quinlan Rosner and designed by Democracy Corps and Resurgent Republic for National Public Radio shows the national congressional vote effectively tied, with Democrats ahead by 1 point, 44 percentto 43percent, among the 2014 likely electorate. In its analysis, Democracy Corps urges the political class to re-examine its assumptions about The Affordable Care Act and about this being a Republican year.

Tagged in: Democracy Corps NPR

Posted by GQRR Team on


On Thursday, the Human Rights Campaign and Americans for Marriage Equality released the results of a bipartisan study of likely 2016 voters conducted by Greenberg Quinlan Rosner Research and TargetPoint Consulting. The study revealed that as support for marriage equality continues to grow, voters’ attitudes toward the LGBT community and the implications of marriage equality have also shifted. Key findings include:


  • As is the case with most public polling, support for marriage equality lands at a majority, but this survey probes much deeper, exploring which groups have evolved, voters’ assumptions around marriage equality, and what voters believe a country where marriage equality is legal would look like.
  • There has been a huge shift toward social equality, with favorability ratings for “gay and lesbian” people increasing and the number of people who know a gay or lesbian person reaching 75 percent. Even in football, the crucible of American culture, voters judge a player by his ability, not his orientation.
  • A 55 percent majority supports marriage equality. While young people are at the vanguard of change, this survey also shows increased support among older voters, Catholics, non-college educated voters, and Republicans.
  • Rather than uniform opposition, marriage equality now splits the right, with younger conservatives disagreeing with older conservatives.
  • Pro-marriage equality forces are winning the fight over kids, culture, and even faith, the issues that have traditionally inhibited support for marriage equality.
  • But the most important findings in this survey are some of the assumptions voters draw about what the country would look like if gay marriage were legal in 50 states. Nearly 8 in 10 voters believe there would be less discrimination, it would be easier to grow up gay, and same-sex families would have more protection. In other words, this is not just about legal definitions of marriage. This is about equality.


Click here to view a presentation of the survey’s findings.