NFL players have brands. Many players will—or at least should—spend top dollar to groom their image and communications carefully. As the 2012 season wrapped up, one of the most talked about “brands” was that of retiring Ravens linebacker Ray Lewis. A cursory examination of the Ray Lewis brand shows that it is an admired brand that has largely recovered from the negative impact due to his role in a January 2000 fight that led to the deaths of two people in Atlanta.
Greenberg Quinlan Rosner is one of the world's premier research and strategic consulting firms. We specialize in political polling and campaign strategy, helping political candidates, parties, advocacy groups, and ballot initiatives succeed across the United States and around the globe. GQR also supports some of the world's leading corporations and business executives in navigating changing global trends and improving their performance, reputation, and profitability.
Voters support EPA setting stricter air pollution standards to protect public health
An overwhelming majority of voters supports the U.S. Environmental Protection Agency (EPA) setting stricter standards on gasoline and tighter emissions standards for cars, SUVs and trucks according to the American Lung Association’s latest survey.
Holiday travel is always crazy. Most of us have a horror story about delays, cancellations, lost bags, rude agents, or worse. My colleague Masa—a Japanese national—has had his own joy dealing with travel, including circumstances that led to him working from Vancouver for a year. He probably finds that less amusing than I do.
A new survey of mothers of newborn children (under 12 months) shows mothers want support for their infant feeding choices. These mothers know breast feeding is the healthiest option, but want to be fully informed about feeding choices. Yet many report being denied basic information about infant formula. These mothers overwhelming oppose hospital or government policies that restrict information or access to discharge bags.
In addition to the campaigns Greenberg Quinlan Rosner helped wage and win in the United States in 2012, this was also an eventful year for our international political practice. In all, we helped parties and candidates conduct 14 campaigns across 10 countries.
From Britain, to Israel, to the Republic of Georgia, to the effort to replace Hugo Chavez in Venezuela, we conducted research and provided campaign advice for some of the world’s outstanding progressive leaders and parties. These campaigns spanned almost every electoral level, including races for parliament, president, governor, mayor, municipal council, and referenda.