Valentine’s Day—3 Quick Insights from Twitter
For many, Valentine’s Day is a special day. For others, it’s a day to ignore or even revile. For florists, it’s a huge business day. With that in mind, Masa and I decided to capture the tweets in and around NYC yesterday to see what kinds of market insights we could gain from a top-level sifting.
1) Lunch time and dinner time are “rush” hours. Most people seem to get their deliveries of flowers around lunchtime and right afterwork. There’s also a small “midnight panic.” An enterprising florist might want to wait around for a big order like this one—“Where can I buy 100 roses on Rivington St. right now?”—sent at 1am Friday morning.
2) Mostly, people receive roses, but not everyone likes them. Sifting through the data, you can glean some preference—“FYI I hate roses. Daisies are my favorite flowers ☺.” If you were to look at data from an area over a longer period of time, you could potentially learn a great deal to help micro-target the kinds of flowers you might try to sell in one neighborhood versus another.
3) Not everyone’s a poet. There are way too many “Roses are red, violets are blue…” poem variations being thrown around on Valentine’s Day, most of which fit into one or more of the following categories:
a. Terrible poets—a fair number don’t even get the ABCB formula right.
b. Traditionalists—most people opted to stick with the traditional “violets are blue” instead of “violets are XXX” and getting a little creative. I expected more creativity from a New York crowd.
c. Resentment—if you find yourself writing one of these poems on V-Day, odds are you harbor some resentment toward the day.