New University of Southern California Dornsife College of Letters, Arts and Sciences/Los Angeles Times Poll
On behalf of the University of Southern California Dornsife College of Letters, Arts and Sciences and the Los Angeles Times, Greenberg Quinlan Rosner Research, in conjunction with American Viewpoint, conducted a new survey among 1,504 registered California voters. The latest survey shows:
With election day nearing, several high-profile propositions on the California ballot are deadlocked and coming down to the wire, according to the new University of Southern California Dornsife College of Letters, Arts and Sciences, and Los Angeles Times statewide poll, conducted by Greenberg Quinlan Rosner and American Viewpoint.
Support for Proposition 30 has eroded over the last month, though it maintains a slight lead, 46 to 42 percent. Undecided voters (12 percent) still make up a significant bloc, however, and could give the Governor’s tax proposal the edge it needs to pass on election day. Meanwhile, Proposition 38, the competing tax initiative, has little chance of passing, with only 31 percent support.
Additional key findings include:
Below you can find articles and stories on findings of this poll:
Prop. 37 is in dead heat amid ad blitz - LA Times
Support for Prop. 30 Drops Below 50 Percent - USC Dornsife
California Voters Closely Divided on Death Penalty Repeal - USC Dornsife
Greenberg Quinlan Rosner Research, in conjunction with American Viewpoint, conducted this survey on behalf of the University of Southern California Dornsife College of Letters, Arts and Sciences and the Los Angeles Times.
These findings are based on a random sample survey of 1,504 (1,504 weighted) registered voters in the state of California, conducted from October 15-21, 2012. Interviews were conducted by telephone using live interviewers from Interviewing Services of America. Voters were randomly selected from a list of registered voters statewide and reached on a landline or cell phone depending on the number they designated on their voter registration. Thirteen percent of this sample was reached on a cell phone. Up to five attempts were made to reach and interview each randomly selected voter.
The study includes an oversample of Latino registered voters, with the total number of Latino voters interviewed at 486 (301 weighted). All interviews among known Latinos were carried out via telephone by bilingual Latino interviewers, and conducted in the preferred language of the survey respondent, English or Spanish. Overall, 37 percent of interviews among the known Latino sample were conducted in Spanish and 63 percent in English. The technique of using fully bilingual interviewers yields higher response and cooperation rates and is greatly preferred because it does not terminate calls with Spanish-language households and require a callback.
Upon completion of all interviewing, the results were weighted to bring the Latino oversample population into line with the racial and ethnic composition of registered voters in California. The data were weighted to reflect the total population of registered voters throughout the state, balancing on regional and demographic characteristics for gender, age, race, and party registration according to known census estimates and voter file projections.
The maximum sampling error for the overall sample of 1,504 registered voters is +/- 2.9 percentage points at the 95 percent confidence level. Margin of error for subgroups is higher. The margin of error for the 486 Latino sample respondents is +/- 4.9 percentage points at the 95 percent confidence level.