Perhaps no other political campaign in modern history has had greater impact on the way campaigns are now run than Bill Clinton's campaign for presidency in '92. And it was Stan Greenberg, the pollster who had helped Clinton win re-election as Arkansas governor in 1990 who was one of the core strategists working on the ideas, themes, and daily strategy behind Clinton's campaign. Greenberg's strategic research helped the Clinton team shape the campaign, overcome hurdles, and beat the other candidates with ideas as well at the ballot box.

Situation

n 1992, the Governor of Arkansas was just one of many candidates running for the Democratic nomination for President - to win, he needed ideas and a strategy to help him break through the primaries and take on George Bush.

Solution

Perhaps no other political campaign in modern history has had greater impact on the way campaigns are now run than Bill Clinton's campaign for presidency in '92. And it was Stan Greenberg, the pollster who had helped Clinton win re-election as Arkansas governor in 1990 who was one of the core strategists working on the ideas, themes, and daily strategy behind Clinton's campaign. Greenberg's strategic research helped the Clinton team shape the campaign, overcome hurdles, and beat the other candidates with ideas as well at the ballot box.

Methodology

Greenberg Quinlan Rosner used a complete array of campaign research solutions, including benchmark and tracking surveys, focus groups, and dial meter testing to help Bill Clinton win the White House.