New University of Southern California Dornsife College of Letters, Arts and Sciences/Los Angeles Times Poll on the California Economy and Budget
On behalf of the University of Southern California Dornsife College of Letters, Arts and Sciences and the Los Angeles Times, Greenberg Quinlan Rosner Research, in conjunction with American Viewpoint, conducted a new survey among 1,507 registered California voters. The latest survey shows:
July 20, 2011 - Make California Legislature part-time, poll majority says
July 21, 2011 - Voters okay with ending redevelopment funds, poll finds
July 21, 2011 - California voters see some bright spots in grim budget
July 23, 2011 - California households are doing without
July 23, 2011 - Voters hesitant on farmworker proposal, poll finds
Read University of Southern California Dornsife College of Letters, Arts and Sciences releases:
July 21, 2011 - Poll: CA Voters Split on "Amazon Tax" on Online Purchases
July 23, 2011 - Poll: 1 in 3 Californians have put off buying a home
July 24, 2011 - Californians Favor Granting Local Governments New Taxing Powers
Greenberg Quinlan Rosner Research, in conjunction with American Viewpoint, conducted this survey on behalf of the University of Southern California Dornsife College of Letters, Arts and Sciences and the Los Angeles Times.
These findings are based on a random sample survey of 1,507 registered voters in the state of California, conducted from July 6 - 17, 2011. Interviews were conducted by telephone using live interviewers from Interviewing Services of America. Voters were randomly selected from a list of registered voters statewide and reached on a landline or cell phone depending on the number they designated on their voter registration. Thirteen percent of this sample was reached on a cell phone. Up to five attempts were made to reach and interview each randomly selected voter. In order to examine distinctions and include a wider range of questions in this study, some questions were split into random half-samples, with one-half of 754 voters and the other half of 753 voters.
The study includes an oversample of Latino registered voters, for a total of 475 Latino voters interviewed. All interviews among known Latinos were carried out via telephone by bilingual Latino interviewers, and conducted in the preferred language of the survey respondent, English or Spanish. Overall, 35 percent of interviews among the known Latino sample were conducted in Spanish and 65 percent in English. The technique of using fully bilingual interviewers yields higher response and cooperation rates and is greatly preferred because it does not terminate calls with Spanish-language households and require a callback.
Upon completion of all interviewing, the results were weighted to bring the Latino oversample population into line with the racial and ethnic composition of registered voters in California. The data were weighted to reflect the total population of registered voters throughout the state, balancing on regional and demographic characteristics for gender, age, race, party registration and education according to known census estimates and voter file projections.
The maximum sampling error for the overall sample of 1,507 registered voters is +/- 2.52 percentage points at the 95 percent confidence level. The margin of error for the 475 Latino sample respondents is +/- 4.49 percentage points at the 95 percent confidence level.