GQR offers powerful new research techniques for identifying and communicating with target audiences. Modeling and micro-targeting work by synthesizing polling data with data from large-scale consumer databases, the US Census, voter files, and other sources to create a model of a target population. We offer customized modeling, model refreshing, model validation, database scoring, and training for campaign staff on how to use scored databases and integrate modeling and micro-targeting data to field plans.''

Read about our micro-targeting and modeling projects here.