We help companies and business executives change minds, shift opinion, and move people to action. Consumers, policymakers, opinion formers, and internal stakeholders must influence people to achieve their goals. Our approach combines world-class expertise in polling and market research with experience as strategists for the highest stakes political and corporate campaigns, including Presidents Bill Clinton and Nelson Mandela, Microsoft, and Boeing.
The common denominator is campaign thinking: relentless focus on weaving knowledge, story, and discipline into a strategy that builds our clients’ power to persuade. Campaign thinking will find the story behind data, build war-room style discipline into metrics and execution, and unlock new ways to connect a company to its audiences it needs to influence.
Campaign thinking improves daily business operations or can help handle crises by mobilizing internal teams and establishing clear, measurable goals; crafting stronger positioning and messaging; creating more impactful communications, advertising, and collateral; influencing constituencies and shaping the narrative; improving corporate reputation and building brands.